Privacy Policy

1. Who We Are

Numlytics ("we", "us", "our") is a data analytics consulting firm registered in India, operating as Numlytics Consulting LLP. We deliver Power BI, Microsoft Fabric, data engineering, AI analytics, and offshore analytics team services to clients across the United States, United Kingdom, Australia, UAE, Canada, and Europe.

Our registered address is: HR-501 & HR-502, Park Paradise, NR. Billabong School, NR. Vadsar Bridge, Vadsar, Vadodara, Gujarat, India — 390010.

For all privacy-related queries, contact our designated privacy point of contact at connect@numlytics.com.

2. Information We Collect

We collect personal information only when you actively provide it or when it is generated through your use of our website. We do not sell personal data under any circumstances.

Information you provide directly:

• Contact details — name, email address, phone number, and company name when you submit our contact form, request a proposal, or reach out via WhatsApp or email.
• Project information — details about your data infrastructure, business requirements, and analytics goals that you share during discovery calls or in email correspondence.
• Communications — the content of emails, messages, and meeting notes exchanged during an engagement.

Information collected automatically:

• Usage data — IP address, browser type and version, operating system, pages visited, time on page, and referring URL, collected via server logs and analytics tools.
• Cookie data — preference cookies, session cookies, and analytics cookies as described in Section 5.
• Device information — screen resolution, device type, and connection type for performance optimisation.

3. How We Use Your Information

We use the personal information we collect for the following specific purposes:

• Responding to enquiries — to reply to contact form submissions, proposal requests, and service queries.
• Delivering services — to plan, execute, and manage analytics consulting engagements contracted with you.
• Improving our website — to understand which content and pages are most useful, identify technical issues, and optimise the user experience.
• Marketing communications — only where you have explicitly opted in to receive updates, newsletters, or service announcements from Numlytics.
• Legal compliance — to meet our obligations under Indian law, GDPR, and other applicable data protection regulations.
• Fraud prevention — to detect and prevent fraudulent activity or abuse of our website and services.

We will not use your personal information for any purpose not listed above without first obtaining your explicit consent.

4. Legal Basis for Processing

For visitors and clients located in the European Economic Area (EEA), United Kingdom, or any jurisdiction covered by equivalent data protection legislation, we process personal data under the following lawful bases:

• Contractual necessity — processing required to deliver services under a signed engagement agreement.
• Legitimate interests — website analytics and security monitoring, where our interests do not override your fundamental rights.
• Consent — marketing communications and non-essential cookies, where you have provided clear, freely given consent.
• Legal obligation — retaining records required by Indian tax, audit, or regulatory law.

For clients in India, we process data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

5. Cookies & Tracking Technologies

This website uses cookies to store visitor preferences and improve your experience. Cookies are small text files placed on your device when you visit a page.

• Essential cookies — required for the website to function correctly. These cannot be disabled.
• Analytics cookies — used to understand how visitors interact with the site (e.g. Google Analytics). We anonymise IP addresses wherever possible.
• Preference cookies — remember your settings and choices to improve repeat visits.
• Third-party cookies — set by embedded services such as Google Analytics, as described in Section 6.

You can control or disable non-essential cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use the website.

6. Third-Party Services

We use a small number of trusted third-party services to operate this website. Each has its own privacy policy governing how it processes data:

• Google Analytics — website traffic analysis. Google Privacy Policy →
• WordPress.com / Automattic — website hosting and content management. Automattic Privacy Policy →
• WhatsApp Business — client communication channel operated by Meta Platforms. WhatsApp Privacy Policy →

We are not responsible for the data practices of third-party sites linked from our website. We recommend reviewing the privacy policy of any external site you visit.

7. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law:

• Website enquiry data — retained for 24 months from the date of last contact, unless you request earlier deletion.
• Client engagement data — retained for 7 years from the end of the engagement to meet Indian accounting and audit requirements.
• Analytics data — anonymised and aggregated; retained for up to 26 months per Google Analytics default settings.
• Marketing consent records — retained until you withdraw consent.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.

8. International Data Transfers

As a firm headquartered in India serving international clients, some personal data may be transferred across borders. When transferring data from the EEA or UK to India or other countries, we rely on the following safeguards:

• Standard Contractual Clauses (SCCs) approved by the European Commission, where applicable.
• UK International Data Transfer Agreements (IDTAs) for transfers from the United Kingdom.
• Contractual protections within our client engagement agreements.

If you require further information about the mechanisms we use for international data transfers, please contact us at connect@numlytics.com.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data. We will respond to all verified requests within 30 days.

To exercise any of these rights, email connect@numlytics.com with your name, contact details, and a description of your request. We may ask you to verify your identity before processing the request.

If you are located in the EEA or UK and believe we have not addressed your concern adequately, you have the right to lodge a complaint with your local data protection supervisory authority.

10. Data Security

We implement commercially reasonable technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure. These measures include:

• HTTPS encryption on all website communications.
• Access controls limiting data access to authorised personnel only.
• Secure cloud infrastructure with regular security reviews.
• Data minimisation — we collect only what is necessary for the stated purpose.

11. Children's Privacy

Our website and services are directed exclusively at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately at connect@numlytics.com and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page.
• Post a notice on our website for significant changes.
• Notify active clients by email where changes materially affect how we process their data.

We encourage you to review this page periodically. Continued use of our website following the posting of changes constitutes acceptance of those changes.

13. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or how Numlytics handles personal data, please contact us:

• Email: connect@numlytics.com
• Phone / WhatsApp: +91 88498 77068
• Address: HR-501 & HR-502, Park Paradise, NR. Billabong School, NR. Vadsar Bridge, Vadsar, Vadodara, Gujarat, India — 390010

We aim to respond to all privacy-related requests within 5 business days and to resolve them within 30 days.